“The official Ford Licensee and one of the leading manufacturers and fragrance distributors on the global market – Palm Beach Beauté Inc. – announced the launch of the new Men’s Ford Mustang Fragrance. The new cologne is a vehicle of dreams and aspirations – it conveys bold, unique and fearless emotions, with an authentic design connection to the iconic Ford Mustang car.” – Press Info.
The fragrance packaging was designed with the signature design of the cars in mind in regard to shape, color, texture and motion. “The glossy, red saturation of the bottle glass hearkens to the Mustang’s most popular color. The overall silhouette of the bottle emulates the curves and symmetry of the front grill. As with the grill, the cap features the honeycomb execution which is associated with power and performance […]. Tactile elements, further enhance the packaging, resulting in a presentation that is modern, sleek, masculine, approachable and recognizably Mustang,” explains the brand.