About Us

Luxury Cosmetics is a distribution company of prestige brands that have

been selected with care. We strive in giving our partners the best and the most outstanding services:


We aim to be the cosmetics skincare/fragrance/make-up distributor and employer of choice for our customers and employees through continued sustained growth.

Mission & Values

We represent our Principals with passion and integrity and maintain a high-level of integrity in all our dealings.  Our business partnering relationships are of a long-term nature and therefore trust is far more important than any short-term gains.

Company Objectives

The company objectives are driven by four underlying principles in descending order of importance:

– To represent the interests of our Principals and the brands we represent;

– To exceed our customers’ expectations;

– To retain the best possible employees through provision of excellent working conditions, and;

– To maintain continuity through profitability


Competitive advantage

Through our passion for cosmetics, significant industry knowledge and understanding of the branded cosmetics, Luxury Cosmetics can provide a dedicated platform to deliver strong growth.  Our uncompromising customer orientation and belief in the importance of developing staff make it hard for competitors to emulate the company.

Company History

Founded in 1985, the Payot Pty Ltd  (now Luxury Cosmetics) under the ownership of Marcelle Feenstra, launched Decleor and Smashbox in South Africa and grew the brands to their current position. Smashbox was bought internationally ,LC kept it for 2 years after the Estee Lauder Purchase Internationally.  Payot (South Africa) (Pty) Ltd was initially a subsidiary of Prestige Cosmetics, created to distribute the Payot brand in South Africa.

The company was awarded the distribution rights for Payot, Decleor and Carita in 2000.  In 2007, Marcelle Feenstra became the sole shareholder and the company’s name change was changed to “Luxury Cosmetics”.

The company subsequently launched the Smashbox make-up brand, Maria Galland and more recently, the Comfort Zone, Skin Regimen, Stila and fragrance brands.

Channels of Distribution

With our background in professional skincare, we are very involved with spa’s and salons.  In addition, the following prominent retailers are our customers:

* Truworths

* Woolworths

* Foschini

* Dischem Group

* Markhams

* Clicks

* Selected Pharmacies & Pharmacy groups

* Spas and salons

We enjoy strong relationships with all the major retailers in South Africa.

We currently distribute the Comfort Zone, Skin regimen, Decleor, Stila and Maria Galland, and we recently added fragrances to our portfolio,as we are always looking to expand our brands where selective distribution and professionalism are key to the success.

Key Management

Marcelle Feenstra

(CEO) – Dip Beauty (Hons) (Brussels), Make-up Dip (Paris), Sales Management (Wits University)

Marcelle  is now the owner and CEO of the Luxury Cosmetics, she has recently appointed Bonota Fredericks as a Partner.  Having commenced her skincare career with Dior she was head-hunted by Prestige Cosmetics.  She became a Director and co-owner of the Prestige Cosmetics Group Pty Ltd  in South Africa.  Marcelle has more than 25 years’ experience in the industry and with her professional training in skincare and vast experience of the cosmetics industry in South Africa, has provided the marketing knowledge and sales drive to secure continued growth for all our brands.

Achievements:  in her previous capacity as Director and shareholder of the Prestige Cosmetics Group, Marcelle was instrumental in the launching, successful establishment and growth of Chanel Cosmetics, Christian Dior, Payot skin care, Bulgari Fragrances and Hermes Fragrances in South Africa.  These brands are very successful and still have wide recognition in the country.

In her current role as owner and CEO of Luxury Cosmetics she was also the driving force behind the launch of the Decleor, Smashbox, Maria Galland, Carita, Yves Rocher and Stila brands and subsequently the fragrance portfolio.

Pieter Feenstra

Financial Director – B.Sc Eng, MBA

Pieter is a Civil Engineer who also holds a MBA degree.  As a successful businessman with an impeccable track record, he brings a solid financial and business focus to the business, having implemented a strong operational model, business infrastructure, operational processes, logistics and financial controls for the company to drive sales growth and maximize the benefit of marketing expenditure.


Bonita Fredericks

Director & Partner

Bonita is our Director has been with Luxury Cosmetics for 9 years and has now become a Partner of the company. She has an enormous amount of versatility in skills. She has been a huge driving force behind enforcing business strategies, compliance and developing company objectives linked to keeping the business running smoothly and ensuring that productivity remains high. She is a great asset to LC.